I GET IT
Trust me.
Most people don’t believe me when I tell them I used to be fat.
Despite what I look like today, I’m a former fat Italian kid from Poco. And while I’m no longer fat, I am still Italian…
You see, I have what I call, a “love-hate relationship” with food and I have my whole life. If you have ever tasted my mom’s cooking you will realize why I love food. If you ever saw a photo of me at 12 you will see why I hate food.
For so many of us (especially Italians!):
Food = Love.
Food = Friend.
Food = Entertainment.
Triple-whammy. ( I love that word! Reminds me of Anchor Man) WHAAAAMMMMY!
The result?
Frankly, I was fat. I grew up super chubby. Not obese, but I was fucking embarrassed to take my shirt off. I never got to do the “parking lot peel off” where you get yourself ready at the parking lot before you hit the beach. I used to hold my buddy’s shit while they rocked the peel off. (Yeah yeah were geeks)
I hated summertime.
It sucked, but it shaped who I am.
And it took a long time to get where I am now.
Now?
I love the work I do. It’s pretty incredible being a health-driven entrepreneur who gets to empower individuals through mine and my wife’s company Club Sweat Fitness.
We truly want to help others experience the life-changing effects of fitness.
To be honest, it is a dream for me. And the primary reason I do it is because of my childhood. I dont want anyone to feel the way I did about myself
I was overweight, addicted to food, and an emotional eater––and I overcame all of that.
In the process of cleaning up my diet, leaning out, reversing my confidence issues and learning how to make it all a lifestyle; I actually connected my passion and calling.
Even with that connection…those childhood tendencies of emotional eating, stress eating, boredom eating and any other unhealthy habis, STILL rear their heads from time to time. I’m not perfect and I never will be, but striving to be 1% better every day is my goal.
I know I’m not alone here. I’ve been doing this work for a long time now, and I know this is common.
I also know how hard it is to transform.
For two reasons:
First, because “diet culture” teaches such conflicting bullshit about how to create the results we want. But that’s the easy one to overcome – ignore them and begin to cultivate your own practice from your experience and ours.
The deeper issue is the second reason we struggle to transform:
We use “Busyness” as an excuse to not focus on our health (you know what I’m talking about).
Well, listen up: BEING BUSY IS FUCKING BULLSHIT!! ITS AN EXCUSE AND YOU KNOW IT!
It’s actually the opposite: the busier you are, the more demanding life is, the healthier and fitter you need to be.
This line of work is challenging because no one wants to talk about their health/weight problems.
No one wants to talk about binging, picking here and there and eating shit food just to because it’s more convenient. How about those 4 glasses of coffee you drink just to stay awake and finish a work project?
The truth is, you can no longer ignore this part of your life.
Mastering your nutrition is a statement of how you carry yourself. When you train the habit of showing up for yourself every single day, you better believe that will translate to more money, greater success, and more belief in yourself.
I know, because taking control of my health was the first step in my own evolution as an entrepreneur and more importantly a person. It’s why I concentrate so deliberately on my health, my diet, and personal practices that keep me living the life I want, not the life I feel was given to me.
It’s the foundation on which I’ve built my success inside and outside the gym.
But even more importantly, because THIS IS YOUR LIFE. I need to get your attention here: YOUR HEALTH IS YOUR LIFE.
You cannot be truly successful without being healthy.
And you cannot be healthy if you do not have a healthy relationship with food.
When you learn how to master your diet in a fun-loving, sustainable way. You won’t just feel more energized, you won’t just look more awesome.
Despite what I look like today, I’m a former fat Italian kid from Poco. And while I’m no longer fat, I am still Italian…
You see, I have what I call, a “love-hate relationship” with food and I have my whole life. If you have ever tasted my mom’s cooking you will realize why I love food. If you ever saw a photo of me at 12 you will see why I hate food.
For so many of us (especially Italians!):
Food = Love.
Food = Friend.
Food = Entertainment.
Triple-whammy. ( I love that word! Reminds me of Anchor Man) WHAAAAMMMMY!
The result?
Frankly, I was fat. I grew up super chubby. Not obese, but I was fucking embarrassed to take my shirt off. I never got to do the “parking lot peel off” where you get yourself ready at the parking lot before you hit the beach. I used to hold my buddy’s shit while they rocked the peel off. (Yeah yeah were geeks)
I hated summertime.
It sucked, but it shaped who I am.
And it took a long time to get where I am now.
Now?
I love the work I do. It’s pretty incredible being a health-driven entrepreneur who gets to empower individuals through mine and my wife’s company Club Sweat Fitness.
We truly want to help others experience the life-changing effects of fitness.
To be honest, it is a dream for me. And the primary reason I do it is because of my childhood. I dont want anyone to feel the way I did about myself
I was overweight, addicted to food, and an emotional eater––and I overcame all of that.
In the process of cleaning up my diet, leaning out, reversing my confidence issues and learning how to make it all a lifestyle; I actually connected my passion and calling.
Even with that connection…those childhood tendencies of emotional eating, stress eating, boredom eating and any other unhealthy habis, STILL rear their heads from time to time. I’m not perfect and I never will be, but striving to be 1% better every day is my goal.
I know I’m not alone here. I’ve been doing this work for a long time now, and I know this is common.
I also know how hard it is to transform.
For two reasons:
First, because “diet culture” teaches such conflicting bullshit about how to create the results we want. But that’s the easy one to overcome – ignore them and begin to cultivate your own practice from your experience and ours.
The deeper issue is the second reason we struggle to transform:
We use “Busyness” as an excuse to not focus on our health (you know what I’m talking about).
Well, listen up: BEING BUSY IS FUCKING BULLSHIT!! ITS AN EXCUSE AND YOU KNOW IT!
It’s actually the opposite: the busier you are, the more demanding life is, the healthier and fitter you need to be.
This line of work is challenging because no one wants to talk about their health/weight problems.
No one wants to talk about binging, picking here and there and eating shit food just to because it’s more convenient. How about those 4 glasses of coffee you drink just to stay awake and finish a work project?
The truth is, you can no longer ignore this part of your life.
Mastering your nutrition is a statement of how you carry yourself. When you train the habit of showing up for yourself every single day, you better believe that will translate to more money, greater success, and more belief in yourself.
I know, because taking control of my health was the first step in my own evolution as an entrepreneur and more importantly a person. It’s why I concentrate so deliberately on my health, my diet, and personal practices that keep me living the life I want, not the life I feel was given to me.
It’s the foundation on which I’ve built my success inside and outside the gym.
But even more importantly, because THIS IS YOUR LIFE. I need to get your attention here: YOUR HEALTH IS YOUR LIFE.
You cannot be truly successful without being healthy.
And you cannot be healthy if you do not have a healthy relationship with food.
When you learn how to master your diet in a fun-loving, sustainable way. You won’t just feel more energized, you won’t just look more awesome.
Your mood will improve.
You’ll be more confident, less stressed.
You’ll create more stability in your daily routines.
You’ll be more open to life’s possibilities.
Most importantly, you’ll be freed up from all the negative thoughts, judgments, and patterns you’re currently caught in.
Aesthetics are great but it’s just a by-product of what the gym can teach and do for you.
If you can learn to fall in love with the process, make small changes daily and embrace the grind you will have limitless success inside and outside the gym.
You will truly experience the “Life-Changing Effects Of Fitness”!
