The Biggest Loser
In May 2016, Kevin Hall, a scientist and reality TV enthusiast, decided to follow the winners of the popular television show, The Biggest Loser. For six years after they finished the show, he tracked their weight and metabolic rates. He was curious to see how well they kept the weight off.
The results were straight-up terrifying.
By the end of a typical season’s show, after 30 weeks of eating 1200-1500 calories a day and working out all-day-long while their trainers yelled at them to be better, all 14 contestants (who were considered very obese) lost weight.
That’s great, right? Super inspiring!
Not exactly…Here’s why:
– Over the next six years, 13 of the 14 contestants gained back significant amounts of the weight they’d lost…
– 4 contestants ended up heavier than they’d been before going on the show….
– And worst of all, all contestants destroyed their metabolisms, so that losing weight in the future will be harder than ever before…
That’s pretty heartbreaking if you ask me. How come we never saw that on TV?
But it’s even sadder because the real losers are you and me and the millions of people who fell in love with the show and learned
(the wrong way) how to diet obsessively in order to lose weight.
One thing is clear...It’s time to change the conversation about dieting and weight loss.
The old method of counting calories, awarding points, eating boxed dinners, restricting and depriving yourself to insanity, and over-training at the gym simply DOES NOT WORK.
Even if it does “work” in the short-term, it fails you in the long-term, just like it did for the “winners” of The Bigger Loser.
You already know this. We all know this. Every client we have ever coached knows that diets don’t work. And yet, even though we all know dieting doesn’t work, many of us still believe that we’re the exception to the rule and try anyway.
That’s because we’ve never sufficiently defined why diets don’t work. That’s where we come in. So let’s give it a go…
The answer is because going on a diet is fundamentally at odds with the way humans are designed to learn: which is through skill acquisition.
In other words, practice.
Our brains are naturally suited to learn through the process of creating a new skill. Which is why we like to think of healthy eating
as a skill that you practice and develop over time. (As opposed to a goal that you accomplish/fail, and then forget about…aka
Just like if you were learning how to play the piano, if you’re serious about becoming a musician you’d recruit the instruction and discipline of an expert, and every day you’d show up and move your fingers up and down the keys, take instruction, learn how to read the music, and develop a new language internally to translate the sheet music into beautiful music you can hear, replicate, share, and feel proud about.
That’s exactly how we’re going to approach your diet. Like learning how to play the piano.
That’s what Club Sweat’s Easy Eating Nutrition Guide is all about. Pretty cool, right?
When you practice, you improve. When you improve, you identify more and more with your new abilities. You gain confidence. With
confidence, you’re willing to go deeper and apply more of yourself, which accelerates learning. Over time, your relationship with food
transforms. Your new eating habits and food choices become automatic. Weight loss occurs naturally, without even thinking about it.
So here’s the deal:
If you’re sick and tired of dieting, and are ready to learn a new set of skills that will help you lose weight, maintain your new body, think more clearly, obsess less about food, and stay in control…then Club Sweat’s Easy Eating Nutrition Guide is for you!