You made the decision! Whether it’s your birthday, an anniversary, or even the classic New Year’s Day, you decided that now is the time.
For the first few days you feel super motivated. It’s awesome. You’ve lost two pounds and things are definitely looking up. You think to yourself, “Maybe this time is different.” You keep on restricting yourself, rejecting your hunger, feeding yourself low-fat, low-calorie meals packaged in cardboard or wrappers—lots of packaging—while you tally up your daily calories. Then you punch in 60 minutes on the treadmill to cap off another day on the absolutist-gotta-get-it-perfect dieting bandwagon. Cheers to resolutions!
“I can keep it up,” you say to yourself. And maybe you do. For a week or two, it’s relatively smooth sailing. Hard work, but motivating. You feel good and you probably lose a few more pounds. “It’s working,” you think! But then something happens.
An unplanned business trip…or you catch a cold…or there’s a string of social engagements you didn’t plan for…or a night out with friends spirals into a bit too much to drink, which leads you to open up the fridge door at one o’clock in the morning and…well…you know how that ends.
The list of triggers is endless. But the conclusion is always the same. You veer from your diet, and the next day you wake up feeling hopeless. That feeling of disgust grips you when you see the white wine bottle on the counter, the pizza box in the trash, the ice-cream cartons smashed into the recycling. Then there’s the emotional nausea of looking at yourself in the mirror and asking why it happened again.
Then there’s the constant lingering pain of comparing yourself to your friends and colleagues…the way they fit in their clothes, the attention they’re getting, the stable relationships. It’s lonely. And that diet you were on? Well, what’s the point? “Can I really ever do this?” you ask yourself. The mind games won’t shut up. That voice in your head gets louder and more opinionated. You’re trying to keep up with the diet but you start to lose steam. Life keeps getting in the way. The urgency you initially felt just sort of…disappears. Then motivation dies altogether. Same story as always.
Why does this keep happening?
There are 2 paths in front of you:
1 Continue doing what you’ve been doing. Focusing on your health and diet every few months until things get so bad that you emphatically declare it’s “time for a change!” and then mindlessly choose the latest fad diet, give it the college try for a few weeks before you get overwhelmed by life and give up. This isn’t the worst option. You’re already successful in so many areas of your life, so it’s not like all is lost. There’s plenty to feel proud about…and maybe this is just “the way things are”…. you’ll always feel out of control around food and uncomfortable in your own skin. Maybe the best you can do is “maintain.” But…let’s be honest here…how many times have you done this before? And how does it make you feel?
2, Decide to completely revolutionize your relationship with food, build new healthy habits that last a lifetime, permanently free yourself for all time from food’s grasp over you, shed all that unwanted body fat, and train your brain to love eating foods that are good for you. It’s 100% possible for you to fall in love with the practice of healthy eating and develop a skill-set and mindset that you can live into for the rest of your life, AND in the process discover a lot more happiness in your entire life.
Club Sweat’s Easy Easting E-Book is for those of us who chose option 2.
This is for the purpose-driven women and men who are ready to commit to evolving their lives. For those who can’t even stomach the thought of not reaching their highest and best potential. Who refuse to let themselves and their families struggle through the food, dieting and weight problems that torment most of us on a daily basis. This is for those who are so earnest and passionate about creating permanent change. You will not only optimize your health, cut down on cravings, lose weight effortlessly…you will also help you feel more in control of your actions, more control of your mood. You will lower inflammation, increase your energy, and feel more like yourself.
When healthy eating becomes automatic, losing weight becomes effortless, which frees you up to be more productive in all other areas of life and reach your full potential. I really mean that: reach your full potential. Your health and physical well-being, and therefore your diet and relationship with food, is the baseline to you leading a productive and meaningful life.
Ask yourself which option do you chose?
If you’re confused about what to eat, or know what to eat but can’t seem to “get it right,” and feel like food is holding you back from reaching your full potential, you’re NOT alone. Millions of people struggle every single day with their weight, eating habits, energy levels, mindset and overall wellbeing. If you’d like to change once and for all email firstname.lastname@example.org to learn more about Club Sweat’s Easy Eating Nutrition Program.
4 THINGS YOU MUST KNOW BEFORE joining Club Sweat’s Nutrition Coaching Program.
We take a different approach from most “fitness experts” out there.
We take a different approach from most “fitness experts” out there.
We don’t believe in rapid weight loss and don’t promote that sort of nonsense. If you want to lose as much weight as quickly as possible, then we are not your guide. What we teach instead is evolution. Success in any endeavor is an evolution, it does not happen overnight. Your weight is no different. (nutrition doesn’t have to take forever, either. It’s amazing what you can accomplish in 3-6 months if you really set your mind and heart to it, and have the right support by your side.
We teach and write about the psychology, mindset, strategy, and habits around eating and NOT about silly weight loss “hacks.” Most people know what is and isn’t healthy. You don’t need some guy on the internet to tell you what to eat. You don’t need another diet book to tell you the “secret” to success. Accessing the right information is not the barrier to your success. At a baseline, beyond the basic fundamentals of what we call an “Evolutionary Diet,” achieving the body of your dreams has little to do with what you eat and has everything to do with why and how you eat. Every guru and diet program you’ve ever tried only focuses on the what, never even considering the Why or How. This sets you up for failure. Don’t worry: Were not here to do things the old way. We’re here to help you own this forever.
Your diet is just one piece of the puzzle. The food you eat is important, obviously, but evolving your relationship with food and permanently changing the way you eat is really about everything else: your mindset, your attitude toward learning and practice, your emotional needs, your support structure, your willingness to sacrifice immediate results for long-term success, your planning, your preparation, and most importantly your habit loops: the specific patterns in which you automatically seek out food for reward and comfort. At Club Sweat, we work on multiple areas of your life to build up your confidence, creativity, and resiliency so that by the end of our time together you’ll have created an entire lifestyle that extends well beyond your food choices and which supports your lifelong success.
Healthy eating is a skill you practice and develop, not a goal you accomplish and forget. Just like a new piano player who wants to learn how to play the piano, if she’s serious she’s going to recruit the instruction and discipline of an expert, and every day she’s going to show up and move her fingers up and down the keys, take instruction, learn how to read the music, and develop a new language internally to relate to the piano. She’s going to go home, practice, put in the work, come back tomorrow, practice, make mistakes, invest in correcting those mistakes instead of hiding from them or pretending they don’t exist. That’s exactly how we’re going to approach your diet. Like learning the piano. When you practice, you improve. When you improve, you identify more and more with your new abilities. You gain confidence. With confidence, you apply more of yourself, which accelerates learning. In time, that piano player will be performing solos, but only after she’s mastered the basic principles and feels comfortable making mistakes and looking at those mistakes for feedback to practice and improve. That’s what we’re doing here with your food choices. Over time, your relationship with food will transform. Weight loss will occur effortlessly, without you even having to think of it.
P.S. I want you to know that we’re here for you and look forward to speaking with you soon. To schedule your complimentary health and fitness consultation, simply call our office at 778 688-4348 or go online to sweatlab.ca.